Four things marketers can learn from Angry Birds!


Angry birds – the game that ‘turned tables’ on the way we knew computer gaming before it. Other than creating a created a splash among casual gamers and inciting Read more

I don’t just shop. I FlipKart it! Have you seen this campaign yet?


Few brands manage to create path-breaking campaigns. FlipKart is right on top of that list today. FlipKart caught my attention when they launched their first campaign (reviewed here) by Read more

Cadbury’s new ad falls short to the brand


I have always admired Cadbury’s ad campaigns. Remember the one with the ad with the jingle Kuch Khaas  hai, zindagi mein (there is something special in life)? Yes, the Read more

Airtel gives a chance to train with Man Utd


Airtel has launched its latest campaign – ‘Rising Stars’ which gives 12 children under 16 years to train with Man Utd at the Carrington training ground, Manchester. The selection Read more

Blame Fastrack & Move on!


That is exactly what Fastrack wants you to do. Their latest campaign encourages the young & reckless to push boundaries, break rules and then, blame Fastrack! The campaign debuts Read more

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telecom marketing

Airtel gives a chance to train with Man Utd

Posted on July 15, 2012 by Ajit Vishwanath Posted in brand activation, brand association, customer engagement, experiential marketing, good positioning, market potential, market trends, mass-market, mobiles marketing, retail marketing, telecom marketing | Comments Off

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Excerpt: Airtel has launched its latest campaign – ‘Rising Stars’ which gives 12 children under 16 years to train with Man Utd at the Carrington training ground, Manchester. The selection involves multiple screening rounds to select the best from the talent pool who will be trying their luck to sport Red and live a footballer’s dream. Manchester is the ‘Mecca’ for every football fan and getting a chance to not only fly there but also train with the best is as big a dream can get for a 16 year old. With Cricket facing flake in recent times and TRPs spirally downwards,…

Here’s to the BlackBerry Boys…

Posted on April 8, 2012 by Ajit Vishwanath Posted in brand activation, brand dilution, brand evolution, campaign creativity, good positioning, telecom marketing | 3 Comments

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Excerpt: Vodafone’s new campaign is all about BlackBerry. What appeals most in the commercial is the focus on BlackBerry’s transition from being the corporate must-have to becoming ubiquitous among the young 20s – even more because it is not BlackBerry who did this commercial. The Sing-Song theme adds a youthful tone keeping the viewer engaged. Getting the younger audience hooked on to BBM service by offering the prepaid option is a simple yet clever strategy. The offer is saved for till the very last in the commercial – a classic signature of Vodafone campaigns. A format so simple: Hook the viewer –…

Airtel’s says hold close to friends – you need them all!

Posted on January 28, 2012 by Ajit Vishwanath Posted in aggressive marketing, brand activation, brand analysis, brand evolution, campaign creativity, customer engagement, market trends, marketing idea, mass-market, telecom marketing | Comments Off

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Excerpt: Airtel activated a record number of ads simultaneously as part of its recent campaign. The last time I took count there were almost 20 of them (watch them here). Earlier to this, Airtel launched this campaign with the tagline – Har ek friend zaroori hota hai (Each friend is essential). While the ad jingle was a catchy number, I doubt if it added any significant value to the brand. This time around Airtel promotes the brand and VAS it offers more candidly in the ads (although the ad format bears an uncanny resemblance to the Vodafone VAS ads). The brand has…

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