Four things marketers can learn from Angry Birds!


Angry birds – the game that ‘turned tables’ on the way we knew computer gaming before it. Other than creating a created a splash among casual gamers and inciting Read more

I don’t just shop. I FlipKart it! Have you seen this campaign yet?


Few brands manage to create path-breaking campaigns. FlipKart is right on top of that list today. FlipKart caught my attention when they launched their first campaign (reviewed here) by Read more

Cadbury’s new ad falls short to the brand


I have always admired Cadbury’s ad campaigns. Remember the one with the ad with the jingle Kuch Khaas  hai, zindagi mein (there is something special in life)? Yes, the Read more

Airtel gives a chance to train with Man Utd


Airtel has launched its latest campaign – ‘Rising Stars’ which gives 12 children under 16 years to train with Man Utd at the Carrington training ground, Manchester. The selection Read more

Blame Fastrack & Move on!


That is exactly what Fastrack wants you to do. Their latest campaign encourages the young & reckless to push boundaries, break rules and then, blame Fastrack! The campaign debuts Read more

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services marketing

Amitabh Bachchan brings out the colours of Gujarat

Posted on May 21, 2012 by Ajit Vishwanath Posted in brand activation, campaign creativity, celebrity endorsement, customer engagement, market potential, market trends, mass-market, services marketing | Comments Off

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Excerpt: According to a Wiki article here, Tourism in India is the largest service industry, with a contribution of 6.23% to the national GDP and 8.78% of the total employment in India. Kerala, Tamil Nadu, Delhi, Uttar Pradesh and Rajasthan are the top five states to receive inbound tourists. Not wanting to fall behind, a few weeks back Chhattisgarh tourism launched their ad campaign (watch here) promoting the state to be a land full of surprises. Following on close heels, Gujarat tourism has launched an even bigger ad campaign. The ads are so compelling it quite simply puts visiting the marvellous places…

How can banks become better marketers?

Posted on February 24, 2012 by Ajit Vishwanath Posted in aggressive marketing, market trends, mass-market, mundane strategy, services marketing | 3 Comments

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Excerpt: With the Indian economy picking up after fears of a second recession have appeased, there is a general upbeat in the market. In light of this, banks seem to have loosened their purse strings and are going ‘gung-ho’ in their marketing spends. Banks such as Kotak Mahindra, Union Bank of India, HDFC, IndusInd and now Axis are going all out in their bid to grab the consumer’s attention. Kotak Mahindra last activated a diverse campaign – ‘Money ka Matlab’ (the meaning of money) showcasing how money means different things to different people. The campaign (reviewed here) was largely a branding…

Tata Capital Home Loans – Khul ke Jiyo, Aapke apne Ghar mein: Brand activation

Posted on November 14, 2011 by Ajit Vishwanath Posted in brand activation, camaign creativity, services marketing | Comments Off

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Excerpt: Tata Capital with their recently launched campaign takes afresh look at home loans. The campaign interestingly encourages the viewer tobuild a home (rather than buy their offering). Much part of the commercialkeeps viewer curiosity at bay through the cute little girl in the commercial. Thecampaign although creatively made is more apt to a real estate brand. It shouldinstead have focussed on product features and benefits. Home construction forthe ‘average Joe’ is more often than not a ‘hair-splitting’ experience. Unclearland records, corruption and non-transparent procedures already make a home buyer’sexperience harrowing. Add to that the busy schedule of the working-class and…

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