Four things marketers can learn from Angry Birds!


Angry birds – the game that ‘turned tables’ on the way we knew computer gaming before it. Other than creating a created a splash among casual gamers and inciting Read more

I don’t just shop. I FlipKart it! Have you seen this campaign yet?


Few brands manage to create path-breaking campaigns. FlipKart is right on top of that list today. FlipKart caught my attention when they launched their first campaign (reviewed here) by Read more

Cadbury’s new ad falls short to the brand


I have always admired Cadbury’s ad campaigns. Remember the one with the ad with the jingle Kuch Khaas  hai, zindagi mein (there is something special in life)? Yes, the Read more

Airtel gives a chance to train with Man Utd


Airtel has launched its latest campaign – ‘Rising Stars’ which gives 12 children under 16 years to train with Man Utd at the Carrington training ground, Manchester. The selection Read more

Blame Fastrack & Move on!


That is exactly what Fastrack wants you to do. Their latest campaign encourages the young & reckless to push boundaries, break rules and then, blame Fastrack! The campaign debuts Read more

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product innovation

Four things marketers can learn from Angry Birds!

Posted on October 10, 2012 by Ajit Vishwanath Posted in customer engagement, good positioning, internet marketing, market trends, marketing idea, product innovation | Comments Off

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Excerpt: Angry birds – the game that ‘turned tables’ on the way we knew computer gaming before it. Other than creating a created a splash among casual gamers and inciting addiction among the serious ones it went on to become the next sensation after Facebook (at least by my own measure). The near sight is a nicely done up game that is cute and fun. But from a distance a marketer can see few lessons to learn. So here are four things that I think every marketer can learn from this game. Create love: Ask anyone who has played the game and…

‘Read today’s news today’ is First Post’s positioning

Posted on June 10, 2012 by Ajit Vishwanath Posted in brand activation, campaign creativity, market potential, mass-market, new market sector, newspapers marketing, product innovation | Comments Off

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Excerpt: First Post from Network 18 is all about delivering today’s news today. The TVC talks about how the planet suffers and the daily grind that the system goes through in delivering newspapers to our door-steps. The commercial also questions if this all worth it given the relevance of day old information that newspapers carry. Newspapers in the west are seeing a decline and may not see very many sunny days in the future. Arthur Sulzberger Jr., Chairman and Publisher of The New York Times, told the 2010 International Newsroom Summit in London that “We will stop printing the New York…

Chingles and the ‘Familee’ story

Posted on May 30, 2012 by Ajit Vishwanath Posted in brand activation, campaign creativity, fmcg marketing, good positioning, marketing idea, mass-market, product innovation, retail marketing | 3 Comments

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Excerpt: With the newly launched Pass Pass Chingles, the Rs.2200 crore worth Dharampal Satyapal (DS) group has now forayed into the Rs. 1,600 crore worth chewing gum market (According to a report here). The DS group already has FMCG brands such as Catch (salt and spices, natural spring water and beverages), Rajnigandha and Pass Pass which now has become the leading mouth freshener brand. With the addition of Chingles, the product is set to capture a bigger market. According to this article the market is dominated by Perfetti, which has Centre Fresh, bubble gum brand Big Babol and Centre Shock in…

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