Four things marketers can learn from Angry Birds!


Angry birds – the game that ‘turned tables’ on the way we knew computer gaming before it. Other than creating a created a splash among casual gamers and inciting Read more

I don’t just shop. I FlipKart it! Have you seen this campaign yet?


Few brands manage to create path-breaking campaigns. FlipKart is right on top of that list today. FlipKart caught my attention when they launched their first campaign (reviewed here) by Read more

Cadbury’s new ad falls short to the brand


I have always admired Cadbury’s ad campaigns. Remember the one with the ad with the jingle Kuch Khaas  hai, zindagi mein (there is something special in life)? Yes, the Read more

Airtel gives a chance to train with Man Utd


Airtel has launched its latest campaign – ‘Rising Stars’ which gives 12 children under 16 years to train with Man Utd at the Carrington training ground, Manchester. The selection Read more

Blame Fastrack & Move on!


That is exactly what Fastrack wants you to do. Their latest campaign encourages the young & reckless to push boundaries, break rules and then, blame Fastrack! The campaign debuts Read more

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new market sector

I don’t just shop. I FlipKart it! Have you seen this campaign yet?

Posted on September 4, 2012 by Ajit Vishwanath Posted in brand activation, brand analysis, campaign creativity, internet marketing, market potential, market trends, new market sector | 1 Comment

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Excerpt: Few brands manage to create path-breaking campaigns. FlipKart is right on top of that list today. FlipKart caught my attention when they launched their first campaign (reviewed here) by getting people to start shopping online. India has yet to take to online shopping with open arms. The habit of using credit cards made people flinch then and still does. Nudging this bunch with the option of ‘pay on delivery’ was a sure shot way to clear all stumble blocks in getting people to click and shop. Screenshot of the Mr. Forgetful ad. Click to watch it They gained…

‘Read today’s news today’ is First Post’s positioning

Posted on June 10, 2012 by Ajit Vishwanath Posted in brand activation, campaign creativity, market potential, mass-market, new market sector, newspapers marketing, product innovation | Comments Off

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Excerpt: First Post from Network 18 is all about delivering today’s news today. The TVC talks about how the planet suffers and the daily grind that the system goes through in delivering newspapers to our door-steps. The commercial also questions if this all worth it given the relevance of day old information that newspapers carry. Newspapers in the west are seeing a decline and may not see very many sunny days in the future. Arthur Sulzberger Jr., Chairman and Publisher of The New York Times, told the 2010 International Newsroom Summit in London that “We will stop printing the New York…

The Bajaj RE60 is what the Tata Nano isn’t

Posted on February 3, 2012 by Ajit Vishwanath Posted in automotive marketing, good positioning, market potential, new market sector, product innovation | 6 Comments

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Excerpt: The first time I saw the new vehicle unveiled by Bajaj, I thought here comes another Nano. But the MD of the world’s largest three wheeler manufacturer – Rahul Bajaj says this is no car; he simply calls it a four-wheeler! This is because the vehicle is aimed primarily at three-wheeler market. According to a report here, it is expected that the RE60s will replace traditional auto-rickshaws in about 10 years.  That is a big step-up on Indian roads. Auto rickshaws have dominated the Indian roads since the time I can remember. Bajaj dominated this market for a long time until…

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