Four things marketers can learn from Angry Birds!


Angry birds – the game that ‘turned tables’ on the way we knew computer gaming before it. Other than creating a created a splash among casual gamers and inciting Read more

I don’t just shop. I FlipKart it! Have you seen this campaign yet?


Few brands manage to create path-breaking campaigns. FlipKart is right on top of that list today. FlipKart caught my attention when they launched their first campaign (reviewed here) by Read more

Cadbury’s new ad falls short to the brand


I have always admired Cadbury’s ad campaigns. Remember the one with the ad with the jingle Kuch Khaas  hai, zindagi mein (there is something special in life)? Yes, the Read more

Airtel gives a chance to train with Man Utd


Airtel has launched its latest campaign – ‘Rising Stars’ which gives 12 children under 16 years to train with Man Utd at the Carrington training ground, Manchester. The selection Read more

Blame Fastrack & Move on!


That is exactly what Fastrack wants you to do. Their latest campaign encourages the young & reckless to push boundaries, break rules and then, blame Fastrack! The campaign debuts Read more

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mobiles marketing

Airtel gives a chance to train with Man Utd

Posted on July 15, 2012 by Ajit Vishwanath Posted in brand activation, brand association, customer engagement, experiential marketing, good positioning, market potential, market trends, mass-market, mobiles marketing, retail marketing, telecom marketing | Comments Off

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Excerpt: Airtel has launched its latest campaign – ‘Rising Stars’ which gives 12 children under 16 years to train with Man Utd at the Carrington training ground, Manchester. The selection involves multiple screening rounds to select the best from the talent pool who will be trying their luck to sport Red and live a footballer’s dream. Manchester is the ‘Mecca’ for every football fan and getting a chance to not only fly there but also train with the best is as big a dream can get for a 16 year old. With Cricket facing flake in recent times and TRPs spirally downwards,…

Micromax Mobiles – Nothing like Anything: Brand activation

Posted on October 26, 2011 by Ajit Vishwanath Posted in brand activation, camaign creativity, mobiles marketing, retail marketing | Comments Off

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Excerpt: Micromax mobiles recently launched a campaign around their newestpromotional offer. The offer gives customers a chance to win a Hayabusamotorbike among other prizes through a scratch card scheme. The company targetscustomer segments (with lower disposable incomes) looking at value-for-moneyphones with features high-end-phones normally offer. The brand has carved aniche among these customers and offers an impressive range of phones includingan iPhone ‘wanna-be’. In trying to get more customers to switch to a Micromaxmobile, the company launched the promotional scheme. Though the campaign can belauded for creativity, it falls into the normalcy of marketing. ‘Buy this, Winthat’ offers are quite often perceived…

BlackBerry – Welcome to the BlackBerry family: Brand activation

Posted on October 15, 2011 by Ajit Vishwanath Posted in brand activation, camaign creativity, good positioning, mobiles marketing, niche-market | Comments Off

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Excerpt: BlackBerry launched a new campaign promoting its latestrange of smartphones with the new BlackBerry 7© OS. With an increasing numberof smartphones, maintaining brand distinction is becoming a growing challenge. Ina bid to create brand loyalty, companies are strategizing to create a ‘following’among its consumers similar to Apple and erstwhile Nokia. The BlackBerry campaignlikewise aims to instil a sense of ‘belonging’ among existing users whileinviting more to ‘join-in’ hoping to build on the idea – ‘Once a BlackBerry user,always a BlackBerry user’. The TG which a few years back primarily was the 35+ age-groupnow also includes a younger audience which the campaign…

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