Archived; click post to view.
Excerpt: Pizza Hut launched its latest campaign to promote their foray outside pizzas. With their main product offering (pizza) tagged to the brand, the company is trying to outgrow the product and become more than ‘just a pizza place’. With the curious Indian food connoisseur within most Indians, the regular restaurant goer asks the ubiquitousquestion– What’s new. In a bid to satisfy the ‘need for variety’ of most customers, cafes like Café Coffee Day and Barista are broadening their menu by offering a wide range of snacks. Pizza Hut through the campaign seems to be just ‘jumping in the wagon’. But, that…