Four things marketers can learn from Angry Birds!


Angry birds – the game that ‘turned tables’ on the way we knew computer gaming before it. Other than creating a created a splash among casual gamers and inciting Read more

I don’t just shop. I FlipKart it! Have you seen this campaign yet?


Few brands manage to create path-breaking campaigns. FlipKart is right on top of that list today. FlipKart caught my attention when they launched their first campaign (reviewed here) by Read more

Cadbury’s new ad falls short to the brand


I have always admired Cadbury’s ad campaigns. Remember the one with the ad with the jingle Kuch Khaas  hai, zindagi mein (there is something special in life)? Yes, the Read more

Airtel gives a chance to train with Man Utd


Airtel has launched its latest campaign – ‘Rising Stars’ which gives 12 children under 16 years to train with Man Utd at the Carrington training ground, Manchester. The selection Read more

Blame Fastrack & Move on!


That is exactly what Fastrack wants you to do. Their latest campaign encourages the young & reckless to push boundaries, break rules and then, blame Fastrack! The campaign debuts Read more

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mass-market

Tata Nano – The story behind, the story forward and the in-between!

Posted on November 23, 2011 by Ajit Vishwanath Posted in automotive marketing, brand analysis, good positioning, mass-market, new market sector, product innovation | 1 Comment

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Excerpt:  Tata Nano can arguably claim to have been in the news for more time than any other Indian car. From the time Ratan Tata promised a car at INR 100,000 ($2000) in 2008 to initial scepticism to an unprecedented rate of pre-booking, the brand has seen the ebb and the tide. With an ambitious plan to launch in other emerging markets in 2012 (according to a NY Times report here), the brand is all a marketer’s dream. So, what feathers can be pulled out from Tata Nano’s hat? Identify an undeniable market need (or create it like Apple!) – The bulk of…

‘Wake-up’ to the Times of India: Brand activation

Posted on November 9, 2011 by Ajit Vishwanath Posted in brand activation, camaign creativity, good positioning, mass-market, newspapers marketing | 1 Comment

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Excerpt: Times of India (TOI) recently launched a close-to-directattack with their competition – The Hindu in the state of Tamil Nadu. The campaignurges readers to ‘wake-up’ to the fresh and vibrant TOI hinting slumber of the erstwhile– The Hindu. According to the Indian Readership Survey (IRS) 2010 The Hindu isthe third most widely read English newspaper in India (after the Times of Indiaand Hindustan Times) with a readership of 2.6 million. It has its largest baseof circulation in Southern India, especially in Kerala and Tamil Nadu. Tusslingwith the No. 3 player of India in its home-state, TOI has taken the ‘bull…

Union Bank of India – Your dreams are not yours alone: Brand activation

Posted on October 31, 2011 by Ajit Vishwanath Posted in brand activation, brand evolution, camaign creativity, cluttered market, good positioning, mass-market | 2 Comments

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Excerpt: Union Bank of India has joined the league of public sectorbanks that have invested in a ‘brand make-over’ in the recent past. The bankimplemented a new logo in 2008 heralding the new face of the bank and has eversince positioned the bank as a ‘partner in one’s dreams’. The positioning workswell with a bank that caters primarily to the working population of the nationand with most bank borrowings drawn to fulfil one’s dreams, the brand messageis a ‘nail on the head’. The bank has evolved its strategy over time and in itslatest campaign talks about the silent faces behind well-known…

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