Four things marketers can learn from Angry Birds!


Angry birds – the game that ‘turned tables’ on the way we knew computer gaming before it. Other than creating a created a splash among casual gamers and inciting Read more

I don’t just shop. I FlipKart it! Have you seen this campaign yet?


Few brands manage to create path-breaking campaigns. FlipKart is right on top of that list today. FlipKart caught my attention when they launched their first campaign (reviewed here) by Read more

Cadbury’s new ad falls short to the brand


I have always admired Cadbury’s ad campaigns. Remember the one with the ad with the jingle Kuch Khaas  hai, zindagi mein (there is something special in life)? Yes, the Read more

Airtel gives a chance to train with Man Utd


Airtel has launched its latest campaign – ‘Rising Stars’ which gives 12 children under 16 years to train with Man Utd at the Carrington training ground, Manchester. The selection Read more

Blame Fastrack & Move on!


That is exactly what Fastrack wants you to do. Their latest campaign encourages the young & reckless to push boundaries, break rules and then, blame Fastrack! The campaign debuts Read more

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mass-market

Intex Mobile – Muh Pe Bol: Nail on the Head

Posted on July 1, 2011 by Ajit Vishwanath Posted in brand activation, brand evolution, camaign creativity, mass-market, mobiles marketing, product innovation, retail marketing | Comments Off

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Excerpt: Intex is a 15 year old Indian company which started operations by selling computer peripherals such as keyboard, speakers and mouse. Over the last four years, Intex has expanded its product offerings by foraying into products such as LCD TVs and Mobile Phones. The potential in the undeveloped rural markets, enhanced distribution and decreased prices of handsets are the key growth drivers of the mobile phone market. The average replacement cycle for mobile phones was 15 months in 2009, down significantly from 24 months in 2007 fuelled by lower prices. Dual SIM phones are the fastest growing products in the…

Yamaha FZ – Lord of the streets: Does it ride along?

Posted on June 24, 2011 by Ajit Vishwanath Posted in automotive marketing, brand dilution, celebrity endorsement, mass-market, mundane strategy, retail marketing | Comments Off

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Excerpt: Yamaha with their long time running brand ambassador – John Abraham, launched yet another new commercial; this time in a rustic urban neighbourhood setting. The commercial has John in a triplicate role (something different) trying to get on the bike. The bike scans him, sees him as a match (‘Terminator’ inspired!) and only then does it allow him to get on. So, by the end of the commercial, the viewer would think: The biker should have an attitude (John does the job)The bike chooses him (The bike does the job)Given that the target audience are in their early 20s who would…

Deccan Herald – New face or Old wine

Posted on June 11, 2011 by Ajit Vishwanath Posted in brand activation, mass-market, mundane strategy, newspapers marketing | Comments Off

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Excerpt: Deccan Herald’s latest campaign tries to give a fresh look to the 60 year plus Billboard with the latest campaign adnewspaper. India’s print industry, now worth about £2.8bn, has grown by an estimated 10% in each of the last three years. Sure enough, the newspaper has a rich heritage, a strong cultural association with the people of Karnataka and the potential to give competitors a run for their money. But the big question is – Is the new marketing strategy going to take them there? The ads on billboards and radio look nascent for a company that is as veteran. This could…

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