Four things marketers can learn from Angry Birds!


Angry birds – the game that ‘turned tables’ on the way we knew computer gaming before it. Other than creating a created a splash among casual gamers and inciting Read more

I don’t just shop. I FlipKart it! Have you seen this campaign yet?


Few brands manage to create path-breaking campaigns. FlipKart is right on top of that list today. FlipKart caught my attention when they launched their first campaign (reviewed here) by Read more

Cadbury’s new ad falls short to the brand


I have always admired Cadbury’s ad campaigns. Remember the one with the ad with the jingle Kuch Khaas  hai, zindagi mein (there is something special in life)? Yes, the Read more

Airtel gives a chance to train with Man Utd


Airtel has launched its latest campaign – ‘Rising Stars’ which gives 12 children under 16 years to train with Man Utd at the Carrington training ground, Manchester. The selection Read more

Blame Fastrack & Move on!


That is exactly what Fastrack wants you to do. Their latest campaign encourages the young & reckless to push boundaries, break rules and then, blame Fastrack! The campaign debuts Read more

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Four things marketers can learn from Angry Birds!

Posted on October 10, 2012 by Ajit Vishwanath Posted in customer engagement, good positioning, internet marketing, market trends, marketing idea, product innovation | Comments Off

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Excerpt: Angry birds – the game that ‘turned tables’ on the way we knew computer gaming before it. Other than creating a created a splash among casual gamers and inciting addiction among the serious ones it went on to become the next sensation after Facebook (at least by my own measure). The near sight is a nicely done up game that is cute and fun. But from a distance a marketer can see few lessons to learn. So here are four things that I think every marketer can learn from this game. Create love: Ask anyone who has played the game and…

Chingles and the ‘Familee’ story

Posted on May 30, 2012 by Ajit Vishwanath Posted in brand activation, campaign creativity, fmcg marketing, good positioning, marketing idea, mass-market, product innovation, retail marketing | 3 Comments

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Excerpt: With the newly launched Pass Pass Chingles, the Rs.2200 crore worth Dharampal Satyapal (DS) group has now forayed into the Rs. 1,600 crore worth chewing gum market (According to a report here). The DS group already has FMCG brands such as Catch (salt and spices, natural spring water and beverages), Rajnigandha and Pass Pass which now has become the leading mouth freshener brand. With the addition of Chingles, the product is set to capture a bigger market. According to this article the market is dominated by Perfetti, which has Centre Fresh, bubble gum brand Big Babol and Centre Shock in…

Amul promotes Olympics, milk-style!

Posted on May 13, 2012 by Ajit Vishwanath Posted in brand analysis, brand association, brand sponsorship, campaign creativity, fmcg marketing, good positioning, market potential, market trends, marketing idea, mass-market, product innovation, retail marketing | Comments Off

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Excerpt: Amul, the flagship brand of Gujarat Cooperative Milk Marketing Federation (GCMMF), India’s largest food products marketing organisation was started in 1946. Its inception is a testimony of rebellion against exploitation of farmers and how milk farmers in Gujarat united to show resilience and started the white revolution. According to a Wiki article here, The impact was so forceful that it motivated notable Indian film-maker Shyam Benegal to base his film Manthan (1976) on it. Amul in its latest ad promotes Olympics and its support to the Indian team. The ad brings out the association between the brand and the product…

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