Four things marketers can learn from Angry Birds!


Angry birds – the game that ‘turned tables’ on the way we knew computer gaming before it. Other than creating a created a splash among casual gamers and inciting Read more

I don’t just shop. I FlipKart it! Have you seen this campaign yet?


Few brands manage to create path-breaking campaigns. FlipKart is right on top of that list today. FlipKart caught my attention when they launched their first campaign (reviewed here) by Read more

Cadbury’s new ad falls short to the brand


I have always admired Cadbury’s ad campaigns. Remember the one with the ad with the jingle Kuch Khaas  hai, zindagi mein (there is something special in life)? Yes, the Read more

Airtel gives a chance to train with Man Utd


Airtel has launched its latest campaign – ‘Rising Stars’ which gives 12 children under 16 years to train with Man Utd at the Carrington training ground, Manchester. The selection Read more

Blame Fastrack & Move on!


That is exactly what Fastrack wants you to do. Their latest campaign encourages the young & reckless to push boundaries, break rules and then, blame Fastrack! The campaign debuts Read more

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marketing guide

4 business ideas you can indulge in online

Posted on January 17, 2012 by Ajit Vishwanath Posted in csr, customer engagement, internet marketing, market trends, marketing guide | 1 Comment

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Excerpt: This post is the third part of making your business ‘come alive’ on the web. The first part (here) covers the basics of getting started and the second part (here) covers typical mistakes businesses make on the web. Following through, this post collates 4 good ideas I came across that delivered good audience engagement. 100 Cars for Good: Toyota launched this social campaign rewarding non-profits voted by people with a car. It not only effectively took the ‘mountain to Mohammed’; it did so while generating good-will towards the brand. So, make your audience an integral part of your campaign. You shalt…

Top 5 mistakes businesses should avoid online

Posted on January 11, 2012 by Ajit Vishwanath Posted in marketing guide | 2 Comments

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Excerpt: Most SMEs putting up their websites are first-timers. For those of you ‘sailing the same boat’, read my previous post here to help you get started. And if you are already in, then here are 5 mistakes you must avoid. ‘Wordy’: The proverbial quote – A picture speaks a thousand words holds ground especially in the realm of the web. Often businesses pour sweat in detailing aspects the visitor may not really pay attention to. Be clever with words and paint the message in pictures – your visitors will love your website. Flash-rich: The agency suggests it. The client loves it. The…

How can you turbo-boost any business on the web?

Posted on January 4, 2012 by Ajit Vishwanath Posted in good positioning, internet marketing, market trends, marketing guide, marketing idea, new market sector | 2 Comments

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Excerpt: The internet is a grossly under-utilised medium in the Indian market according to an Economic Times report here. In an effort to get more businesses to actively use the web, Google recently launched a campaign. The campaign drives home the point that ‘anyone’ can use the web to publicise their business. The campaign cleverly integrates Google services – Chrome, Search, Adwords and Plus and shows how they work together to help SMEs build and grow their web presence. The TVC takes Tanjore paintings – a dying art, as a case in point to show how businesses can reach out to…

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