Four things marketers can learn from Angry Birds!


Angry birds – the game that ‘turned tables’ on the way we knew computer gaming before it. Other than creating a created a splash among casual gamers and inciting Read more

I don’t just shop. I FlipKart it! Have you seen this campaign yet?


Few brands manage to create path-breaking campaigns. FlipKart is right on top of that list today. FlipKart caught my attention when they launched their first campaign (reviewed here) by Read more

Cadbury’s new ad falls short to the brand


I have always admired Cadbury’s ad campaigns. Remember the one with the ad with the jingle Kuch Khaas  hai, zindagi mein (there is something special in life)? Yes, the Read more

Airtel gives a chance to train with Man Utd


Airtel has launched its latest campaign – ‘Rising Stars’ which gives 12 children under 16 years to train with Man Utd at the Carrington training ground, Manchester. The selection Read more

Blame Fastrack & Move on!


That is exactly what Fastrack wants you to do. Their latest campaign encourages the young & reckless to push boundaries, break rules and then, blame Fastrack! The campaign debuts Read more

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market potential

Toyota – 100 Cars for Good: Brand Analysis #10

Posted on July 13, 2011 by Ajit Vishwanath Posted in automotive marketing, camaign creativity, csr, customer engagement, market potential | 1 Comment

Archived; click post to view.
Excerpt: While most campaigns analysed on Brands India are activated in India, this campaign caught the author’s interest. Toyota recently launched its latest CSR campaign in the USA – ‘100 Cars for Good’. Through the campaign, Toyota is giving away one car every day for 100 days to deserving non-profits across USA between May 9th and August 16th through community voting. Each day people vote for one deserving organisation from among five non-profits profiled on the Cars for Good Facebook app. The non-profit with the highest votes by the end of the day wins a car from Toyota. The campaign rides on…

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