Four things marketers can learn from Angry Birds!


Angry birds – the game that ‘turned tables’ on the way we knew computer gaming before it. Other than creating a created a splash among casual gamers and inciting Read more

I don’t just shop. I FlipKart it! Have you seen this campaign yet?


Few brands manage to create path-breaking campaigns. FlipKart is right on top of that list today. FlipKart caught my attention when they launched their first campaign (reviewed here) by Read more

Cadbury’s new ad falls short to the brand


I have always admired Cadbury’s ad campaigns. Remember the one with the ad with the jingle Kuch Khaas  hai, zindagi mein (there is something special in life)? Yes, the Read more

Airtel gives a chance to train with Man Utd


Airtel has launched its latest campaign – ‘Rising Stars’ which gives 12 children under 16 years to train with Man Utd at the Carrington training ground, Manchester. The selection Read more

Blame Fastrack & Move on!


That is exactly what Fastrack wants you to do. Their latest campaign encourages the young & reckless to push boundaries, break rules and then, blame Fastrack! The campaign debuts Read more

•••••

market potential

Mumbai Mirror is shouting – ‘I am Mumbai’ – Are you listening?

Posted on December 23, 2011 by Ajit Vishwanath Posted in brand activation, campaign creativity, good positioning, market potential, newspapers marketing | Comments Off

Archived; click post to view.
Excerpt: Mumbai Mirror, the English compact newspaper from the Times of India (TOI) group launched their latest campaign promoting the ‘city’s voice’ in the daily. The campaign attempts play a message to resonate with the Mumbaikars (people of Mumbai) by striking at the heart of various issues the average Mumbaikar faces in their life. The campaign positions the newspaper distinctly with a powerful message – ‘I am Mumbai’. With a host of newspapers clambering to reach the urban population, it is critical for brands to create and reinforce unique brand identity and messaging. In that light, Mumbai Mirror has effectively caught the…

The Mia jewellery collection – Is it Tanishq’s wonder-kid?

Posted on December 1, 2011 by Ajit Vishwanath Posted in brand activation, brand evolution, campaign creativity, market potential, niche-market, retail marketing | 2 Comments

Archived; click post to view.
Excerpt: Tanishq the flagship jewellery brand from Tata recently launched a brand extension – Mia targeting working women in the age group 25-35. The campaign promotes the new jewellery collection which has been designed exclusively for the working women. It aims to exemplify the daily mornings that women wake up to and promises to add that extra ‘glow’ to their work life. Tanishq has been around since 1994 and was initially launched as a range of jewellery and jewellery watches meant for the European & American markets. With time the brand has evolved carving a niche for itself in the organised…

Social Media Marketing (SMM) – The biggies are coming in: Marketing trends

Posted on November 3, 2011 by Ajit Vishwanath Posted in customer engagement, internet marketing, market potential, market trends | 4 Comments

Archived; click post to view.
Excerpt: A recent article on the Wall Street Journal (here) talks aboutnew trends in social media marketing and how big brands are opening theirwallets to the new customer engagement channel. With Facebook in the spot lightof the new advertising wave, an increasing number of brands aspire to be ‘liked’by more and more. The US market has been smitten by the Facebook bug andaccording to the eMarketer report (here) has garnered 72% of all social networkadvertising and is expected to pass Yahoo! to become the No.1 site in US displayad revenues. So, what does this mean for India? With most Indian brands…

« Previous   1 2 3 4 5 6   Next »

Powered by Greenlemon