Four things marketers can learn from Angry Birds!


Angry birds – the game that ‘turned tables’ on the way we knew computer gaming before it. Other than creating a created a splash among casual gamers and inciting Read more

I don’t just shop. I FlipKart it! Have you seen this campaign yet?


Few brands manage to create path-breaking campaigns. FlipKart is right on top of that list today. FlipKart caught my attention when they launched their first campaign (reviewed here) by Read more

Cadbury’s new ad falls short to the brand


I have always admired Cadbury’s ad campaigns. Remember the one with the ad with the jingle Kuch Khaas  hai, zindagi mein (there is something special in life)? Yes, the Read more

Airtel gives a chance to train with Man Utd


Airtel has launched its latest campaign – ‘Rising Stars’ which gives 12 children under 16 years to train with Man Utd at the Carrington training ground, Manchester. The selection Read more

Blame Fastrack & Move on!


That is exactly what Fastrack wants you to do. Their latest campaign encourages the young & reckless to push boundaries, break rules and then, blame Fastrack! The campaign debuts Read more

•••••

market potential

Star Plus shows what life without the wife is!

Posted on March 26, 2012 by Ajit Vishwanath Posted in good positioning, market potential, marketing idea, mass-market, television shows | Comments Off

Archived; click post to view.
Excerpt: The new reality show on Star Plus – Wife bina life (Life without the wife) inspired from the CBS show – The week the women went is all about the husband managing house when the wife takes off on a sponsored vacation. While the CBS show ran in 2007 the Indian version debuted this year. The television commercials gave good teaser to the show while keeping the general mood around the show humorous. The show has an interesting positioning and will appeal to most Indian women who juggle roles between office and home. The pun intended is to show that home…

Pepsi changes the game (from madness to coolness)

Posted on March 7, 2012 by Ajit Vishwanath Posted in affiliate marketing, brand analysis, brand association, brand evolution, brand sponsorship, good positioning, market potential, market trends | 11 Comments

Archived; click post to view.
Excerpt: Indian cricket has seen better days, much better ones. With a dismal performance in the tri-series, the attention the Indian cricket team is garnering from all corners has been anything but positive.  The repercussions of poor performances have been felt in the most unlikely places. An ET article here says the Indian team’s performance significantly affects even the Indian stock market! With a record number of matches being played every year, match leagues being marketed aggressively and players heavily commercialized, the game has slowly and steadily retreated to the background impacting sponsor brands adversely. Naturally, marketers have started to look at…

The Bajaj RE60 is what the Tata Nano isn’t

Posted on February 3, 2012 by Ajit Vishwanath Posted in automotive marketing, good positioning, market potential, new market sector, product innovation | 6 Comments

Archived; click post to view.
Excerpt: The first time I saw the new vehicle unveiled by Bajaj, I thought here comes another Nano. But the MD of the world’s largest three wheeler manufacturer – Rahul Bajaj says this is no car; he simply calls it a four-wheeler! This is because the vehicle is aimed primarily at three-wheeler market. According to a report here, it is expected that the RE60s will replace traditional auto-rickshaws in about 10 years.  That is a big step-up on Indian roads. Auto rickshaws have dominated the Indian roads since the time I can remember. Bajaj dominated this market for a long time until…

« Previous   1 2 3 4 5 6   Next »

Powered by Greenlemon