Four things marketers can learn from Angry Birds!


Angry birds – the game that ‘turned tables’ on the way we knew computer gaming before it. Other than creating a created a splash among casual gamers and inciting Read more

I don’t just shop. I FlipKart it! Have you seen this campaign yet?


Few brands manage to create path-breaking campaigns. FlipKart is right on top of that list today. FlipKart caught my attention when they launched their first campaign (reviewed here) by Read more

Cadbury’s new ad falls short to the brand


I have always admired Cadbury’s ad campaigns. Remember the one with the ad with the jingle Kuch Khaas  hai, zindagi mein (there is something special in life)? Yes, the Read more

Airtel gives a chance to train with Man Utd


Airtel has launched its latest campaign – ‘Rising Stars’ which gives 12 children under 16 years to train with Man Utd at the Carrington training ground, Manchester. The selection Read more

Blame Fastrack & Move on!


That is exactly what Fastrack wants you to do. Their latest campaign encourages the young & reckless to push boundaries, break rules and then, blame Fastrack! The campaign debuts Read more

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market potential

‘Read today’s news today’ is First Post’s positioning

Posted on June 10, 2012 by Ajit Vishwanath Posted in brand activation, campaign creativity, market potential, mass-market, new market sector, newspapers marketing, product innovation | Comments Off

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Excerpt: First Post from Network 18 is all about delivering today’s news today. The TVC talks about how the planet suffers and the daily grind that the system goes through in delivering newspapers to our door-steps. The commercial also questions if this all worth it given the relevance of day old information that newspapers carry. Newspapers in the west are seeing a decline and may not see very many sunny days in the future. Arthur Sulzberger Jr., Chairman and Publisher of The New York Times, told the 2010 International Newsroom Summit in London that “We will stop printing the New York…

Amitabh Bachchan brings out the colours of Gujarat

Posted on May 21, 2012 by Ajit Vishwanath Posted in brand activation, campaign creativity, celebrity endorsement, customer engagement, market potential, market trends, mass-market, services marketing | Comments Off

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Excerpt: According to a Wiki article here, Tourism in India is the largest service industry, with a contribution of 6.23% to the national GDP and 8.78% of the total employment in India. Kerala, Tamil Nadu, Delhi, Uttar Pradesh and Rajasthan are the top five states to receive inbound tourists. Not wanting to fall behind, a few weeks back Chhattisgarh tourism launched their ad campaign (watch here) promoting the state to be a land full of surprises. Following on close heels, Gujarat tourism has launched an even bigger ad campaign. The ads are so compelling it quite simply puts visiting the marvellous places…

Amul promotes Olympics, milk-style!

Posted on May 13, 2012 by Ajit Vishwanath Posted in brand analysis, brand association, brand sponsorship, campaign creativity, fmcg marketing, good positioning, market potential, market trends, marketing idea, mass-market, product innovation, retail marketing | Comments Off

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Excerpt: Amul, the flagship brand of Gujarat Cooperative Milk Marketing Federation (GCMMF), India’s largest food products marketing organisation was started in 1946. Its inception is a testimony of rebellion against exploitation of farmers and how milk farmers in Gujarat united to show resilience and started the white revolution. According to a Wiki article here, The impact was so forceful that it motivated notable Indian film-maker Shyam Benegal to base his film Manthan (1976) on it. Amul in its latest ad promotes Olympics and its support to the Indian team. The ad brings out the association between the brand and the product…

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