Four things marketers can learn from Angry Birds!


Angry birds – the game that ‘turned tables’ on the way we knew computer gaming before it. Other than creating a created a splash among casual gamers and inciting Read more

I don’t just shop. I FlipKart it! Have you seen this campaign yet?


Few brands manage to create path-breaking campaigns. FlipKart is right on top of that list today. FlipKart caught my attention when they launched their first campaign (reviewed here) by Read more

Cadbury’s new ad falls short to the brand


I have always admired Cadbury’s ad campaigns. Remember the one with the ad with the jingle Kuch Khaas  hai, zindagi mein (there is something special in life)? Yes, the Read more

Airtel gives a chance to train with Man Utd


Airtel has launched its latest campaign – ‘Rising Stars’ which gives 12 children under 16 years to train with Man Utd at the Carrington training ground, Manchester. The selection Read more

Blame Fastrack & Move on!


That is exactly what Fastrack wants you to do. Their latest campaign encourages the young & reckless to push boundaries, break rules and then, blame Fastrack! The campaign debuts Read more

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internet marketing

How can you turbo-boost any business on the web?

Posted on January 4, 2012 by Ajit Vishwanath Posted in good positioning, internet marketing, market trends, marketing guide, marketing idea, new market sector | 2 Comments

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Excerpt: The internet is a grossly under-utilised medium in the Indian market according to an Economic Times report here. In an effort to get more businesses to actively use the web, Google recently launched a campaign. The campaign drives home the point that ‘anyone’ can use the web to publicise their business. The campaign cleverly integrates Google services – Chrome, Search, Adwords and Plus and shows how they work together to help SMEs build and grow their web presence. The TVC takes Tanjore paintings – a dying art, as a case in point to show how businesses can reach out to…

Social Media Marketing (SMM) – The biggies are coming in: Marketing trends

Posted on November 3, 2011 by Ajit Vishwanath Posted in customer engagement, internet marketing, market potential, market trends | 4 Comments

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Excerpt: A recent article on the Wall Street Journal (here) talks aboutnew trends in social media marketing and how big brands are opening theirwallets to the new customer engagement channel. With Facebook in the spot lightof the new advertising wave, an increasing number of brands aspire to be ‘liked’by more and more. The US market has been smitten by the Facebook bug andaccording to the eMarketer report (here) has garnered 72% of all social networkadvertising and is expected to pass Yahoo! to become the No.1 site in US displayad revenues. So, what does this mean for India? With most Indian brands…

Internet Shopping – The advent of new-age retailers: Marketing trends

Posted on October 21, 2011 by Ajit Vishwanath Posted in internet marketing, market trends, new market sector | Comments Off

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Excerpt: Since the last few years companies have been toying with theidea of internet shopping and waiting for the market to ‘grow-up’ to the newway of shopping. Although the market is opening up to the concept,apprehensions Indians have about paying online still persists. In the past fewmonths, FlipKart, Yebhi and Myntra have been aggressively marketing intrying to create a brand and draw more visitors to their websites. With much moneycommitted to marketing and impressive discounts being offered to lure customersoff the conventional retail model, it can be safely assumed that thecompetition has now really started. What will change how and when…

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