Four things marketers can learn from Angry Birds!


Angry birds – the game that ‘turned tables’ on the way we knew computer gaming before it. Other than creating a created a splash among casual gamers and inciting Read more

I don’t just shop. I FlipKart it! Have you seen this campaign yet?


Few brands manage to create path-breaking campaigns. FlipKart is right on top of that list today. FlipKart caught my attention when they launched their first campaign (reviewed here) by Read more

Cadbury’s new ad falls short to the brand


I have always admired Cadbury’s ad campaigns. Remember the one with the ad with the jingle Kuch Khaas  hai, zindagi mein (there is something special in life)? Yes, the Read more

Airtel gives a chance to train with Man Utd


Airtel has launched its latest campaign – ‘Rising Stars’ which gives 12 children under 16 years to train with Man Utd at the Carrington training ground, Manchester. The selection Read more

Blame Fastrack & Move on!


That is exactly what Fastrack wants you to do. Their latest campaign encourages the young & reckless to push boundaries, break rules and then, blame Fastrack! The campaign debuts Read more

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internet marketing

Four things marketers can learn from Angry Birds!

Posted on October 10, 2012 by Ajit Vishwanath Posted in customer engagement, good positioning, internet marketing, market trends, marketing idea, product innovation | Comments Off

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Excerpt: Angry birds – the game that ‘turned tables’ on the way we knew computer gaming before it. Other than creating a created a splash among casual gamers and inciting addiction among the serious ones it went on to become the next sensation after Facebook (at least by my own measure). The near sight is a nicely done up game that is cute and fun. But from a distance a marketer can see few lessons to learn. So here are four things that I think every marketer can learn from this game. Create love: Ask anyone who has played the game and…

I don’t just shop. I FlipKart it! Have you seen this campaign yet?

Posted on September 4, 2012 by Ajit Vishwanath Posted in brand activation, brand analysis, campaign creativity, internet marketing, market potential, market trends, new market sector | 1 Comment

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Excerpt: Few brands manage to create path-breaking campaigns. FlipKart is right on top of that list today. FlipKart caught my attention when they launched their first campaign (reviewed here) by getting people to start shopping online. India has yet to take to online shopping with open arms. The habit of using credit cards made people flinch then and still does. Nudging this bunch with the option of ‘pay on delivery’ was a sure shot way to clear all stumble blocks in getting people to click and shop. Screenshot of the Mr. Forgetful ad. Click to watch it They gained…

4 business ideas you can indulge in online

Posted on January 17, 2012 by Ajit Vishwanath Posted in csr, customer engagement, internet marketing, market trends, marketing guide | 1 Comment

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Excerpt: This post is the third part of making your business ‘come alive’ on the web. The first part (here) covers the basics of getting started and the second part (here) covers typical mistakes businesses make on the web. Following through, this post collates 4 good ideas I came across that delivered good audience engagement. 100 Cars for Good: Toyota launched this social campaign rewarding non-profits voted by people with a car. It not only effectively took the ‘mountain to Mohammed’; it did so while generating good-will towards the brand. So, make your audience an integral part of your campaign. You shalt…

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