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Excerpt: Flipkart.com, an entrepreneurial venture by two ex-Amazonemployees launched its latest campaign in a bid to break mental barriers aboutonline shopping and increase buying confidence among Indian consumers. Thecampaign focuses on three key concerns that Indian consumers normally harbourin their minds when ‘considering’ shopping online – Reluctance to usecredit/debit cards, manufacturer’s warranty and a replacement assurance in the caseof a defective product. Indians still are a long way from actively using onlineportals instead of the regular retail shop option.The brand faces a similarchallenge that the biscuit manufacturer McVitie’s is facing in its category -Getting people into a new ‘habit’. McVitie’s campaign…