Four things marketers can learn from Angry Birds!


Angry birds – the game that ‘turned tables’ on the way we knew computer gaming before it. Other than creating a created a splash among casual gamers and inciting Read more

I don’t just shop. I FlipKart it! Have you seen this campaign yet?


Few brands manage to create path-breaking campaigns. FlipKart is right on top of that list today. FlipKart caught my attention when they launched their first campaign (reviewed here) by Read more

Cadbury’s new ad falls short to the brand


I have always admired Cadbury’s ad campaigns. Remember the one with the ad with the jingle Kuch Khaas  hai, zindagi mein (there is something special in life)? Yes, the Read more

Airtel gives a chance to train with Man Utd


Airtel has launched its latest campaign – ‘Rising Stars’ which gives 12 children under 16 years to train with Man Utd at the Carrington training ground, Manchester. The selection Read more

Blame Fastrack & Move on!


That is exactly what Fastrack wants you to do. Their latest campaign encourages the young & reckless to push boundaries, break rules and then, blame Fastrack! The campaign debuts Read more

•••••

good positioning

Vodafone – Drive into the big league: Brand analysis #39

Posted on September 30, 2011 by Ajit Vishwanath Posted in affiliate marketing, brand activation, camaign creativity, customer engagement, good positioning, mass-market, telecom marketing | Comments Off

Archived; click post to view.
Excerpt: Vodafone recently launched a campaign and this time it is notpromoting an offering. Recognising the pride, thought and effort that goes intothe creation of a logo, the campaign offers viewers a chance to sport theircompany’s logo on a Vodafone McLaren Mercedes race car during the much awaitedGrand Prix to be held in the Buddh International Circuit near New Delhi, India.Much part of the commercial engages the viewer in the commercial before itdelivers a ‘power-punch’ of a message. Vodafone in its earlier campaign – Happyto Borrow (read about the campaign here) too follows this format andeffectively delivers the idea of borrowing talk-time…

Mountain Dew – Darr Ke Aage Jeet Hai (Beyond fear lies victory) – Brand analysis #38

Posted on September 29, 2011 by Ajit Vishwanath Posted in brand activation, celebrity endorsement, fmcg marketing, good positioning, Uncategorized | Comments Off

Archived; click post to view.
Excerpt: Launched in 2003, Mountain Dew has evolved its brand imageand created in a niche in a market which has seen an onslaught of a slew ofaerated drinks in the last few years. With a distinct brand identity andeffective product positioning, Mountain Dew has translated its campaigns intosuccessful brand shout-outs garnering high brand recall for the drink. Thecompany had so far not signed on any celebrity brand ambassador and through situationalproduct positioning promoted it as ‘the drink’ for the adventurous. Bollywoodactor Salman Khan has been roped in to promote the new neon pack of the productin its latest campaign. The commercial in…

Max Bupa Health Insurance – Your Health First: Brand analysis #34

Posted on September 17, 2011 by Ajit Vishwanath Posted in brand activation, experiential marketing, good positioning, mass-market, product innovation, services marketing | Comments Off

Archived; click post to view.
Excerpt: Max Bupa Health Insurance’s latest campaign is about ahealthy way of living. While previous campaigns by competitors have marketedthe need for insurance by ‘what-if’ scenarios, Max Bupa has adopted aninteresting angle to market their product offering by ‘not’ targeting the endconsumer. The campaign promotes health insurance while focussing on closerelationships one shares with the near and dear. By targeting the need to buyinsurance for close ones instead of oneself, the campaign creates an impact on theviewer’s mind. After all we do often care for our close ones more than our self. The website too has been nicely done with ‘good to…

« Previous   1 2 3 4 5 6 7 8 9 10   Next »

Powered by Greenlemon