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Excerpt: Indian cricket has seen better days, much better ones. With a dismal performance in the tri-series, the attention the Indian cricket team is garnering from all corners has been anything but positive.  The repercussions of poor performances have been felt in the most unlikely places. An ET article here says the Indian team’s performance significantly affects even the Indian stock market! With a record number of matches being played every year, match leagues being marketed aggressively and players heavily commercialized, the game has slowly and steadily retreated to the background impacting sponsor brands adversely. Naturally, marketers have started to look at…