Four things marketers can learn from Angry Birds!


Angry birds – the game that ‘turned tables’ on the way we knew computer gaming before it. Other than creating a created a splash among casual gamers and inciting Read more

I don’t just shop. I FlipKart it! Have you seen this campaign yet?


Few brands manage to create path-breaking campaigns. FlipKart is right on top of that list today. FlipKart caught my attention when they launched their first campaign (reviewed here) by Read more

Cadbury’s new ad falls short to the brand


I have always admired Cadbury’s ad campaigns. Remember the one with the ad with the jingle Kuch Khaas  hai, zindagi mein (there is something special in life)? Yes, the Read more

Airtel gives a chance to train with Man Utd


Airtel has launched its latest campaign – ‘Rising Stars’ which gives 12 children under 16 years to train with Man Utd at the Carrington training ground, Manchester. The selection Read more

Blame Fastrack & Move on!


That is exactly what Fastrack wants you to do. Their latest campaign encourages the young & reckless to push boundaries, break rules and then, blame Fastrack! The campaign debuts Read more

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good positioning

Amul promotes Olympics, milk-style!

Posted on May 13, 2012 by Ajit Vishwanath Posted in brand analysis, brand association, brand sponsorship, campaign creativity, fmcg marketing, good positioning, market potential, market trends, marketing idea, mass-market, product innovation, retail marketing | Comments Off

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Excerpt: Amul, the flagship brand of Gujarat Cooperative Milk Marketing Federation (GCMMF), India’s largest food products marketing organisation was started in 1946. Its inception is a testimony of rebellion against exploitation of farmers and how milk farmers in Gujarat united to show resilience and started the white revolution. According to a Wiki article here, The impact was so forceful that it motivated notable Indian film-maker Shyam Benegal to base his film Manthan (1976) on it. Amul in its latest ad promotes Olympics and its support to the Indian team. The ad brings out the association between the brand and the product…

Here’s to the BlackBerry Boys…

Posted on April 8, 2012 by Ajit Vishwanath Posted in brand activation, brand dilution, brand evolution, campaign creativity, good positioning, telecom marketing | 3 Comments

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Excerpt: Vodafone’s new campaign is all about BlackBerry. What appeals most in the commercial is the focus on BlackBerry’s transition from being the corporate must-have to becoming ubiquitous among the young 20s – even more because it is not BlackBerry who did this commercial. The Sing-Song theme adds a youthful tone keeping the viewer engaged. Getting the younger audience hooked on to BBM service by offering the prepaid option is a simple yet clever strategy. The offer is saved for till the very last in the commercial – a classic signature of Vodafone campaigns. A format so simple: Hook the viewer –…

Star Plus shows what life without the wife is!

Posted on March 26, 2012 by Ajit Vishwanath Posted in good positioning, market potential, marketing idea, mass-market, television shows | Comments Off

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Excerpt: The new reality show on Star Plus – Wife bina life (Life without the wife) inspired from the CBS show – The week the women went is all about the husband managing house when the wife takes off on a sponsored vacation. While the CBS show ran in 2007 the Indian version debuted this year. The television commercials gave good teaser to the show while keeping the general mood around the show humorous. The show has an interesting positioning and will appeal to most Indian women who juggle roles between office and home. The pun intended is to show that home…

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