Four things marketers can learn from Angry Birds!


Angry birds – the game that ‘turned tables’ on the way we knew computer gaming before it. Other than creating a created a splash among casual gamers and inciting Read more

I don’t just shop. I FlipKart it! Have you seen this campaign yet?


Few brands manage to create path-breaking campaigns. FlipKart is right on top of that list today. FlipKart caught my attention when they launched their first campaign (reviewed here) by Read more

Cadbury’s new ad falls short to the brand


I have always admired Cadbury’s ad campaigns. Remember the one with the ad with the jingle Kuch Khaas  hai, zindagi mein (there is something special in life)? Yes, the Read more

Airtel gives a chance to train with Man Utd


Airtel has launched its latest campaign – ‘Rising Stars’ which gives 12 children under 16 years to train with Man Utd at the Carrington training ground, Manchester. The selection Read more

Blame Fastrack & Move on!


That is exactly what Fastrack wants you to do. Their latest campaign encourages the young & reckless to push boundaries, break rules and then, blame Fastrack! The campaign debuts Read more

•••••

good positioning

Domino’s Pizza – Khushiyon ki home delivery: Brand analysis #9

Posted on July 11, 2011 by Ajit Vishwanath Posted in brand activation, brand evolution, camaign creativity, experiential marketing, good positioning, product innovation, retail marketing, services marketing | Comments Off

Archived; click post to view.
Excerpt: Dominos in its latest campaign has evolved its marketing strategy of conveying their tag line that has always been – ‘Delivery in 30 minutes or free’. Right from the time with Paresh Rawal as their brand ambassador in 2004 who questions the authenticity of the company’s delivery promise to their latest campaign, Dominos Pizza has managed to keep their brand message through their service promise simple yet strong. Jubilant Food Works Limited (JFL) currently operates Domino’s Pizza stores in India. The Company is the market leader in the organized pizza market with a 50% overall market share and 70% share…

Tata Docomo – Keep it Simple: Brand analysis #7

Posted on July 4, 2011 by Ajit Vishwanath Posted in brand activation, camaign creativity, celebrity endorsement, good positioning, services marketing, telecom marketing | Comments Off

Archived; click post to view.
Excerpt: Tata DOCOMO is Tata Teleservices Limited’s telecom service on the GSM platform arising out of the Tata Group’s strategic alliance with Japanese telecom major NTT DOCOMO in November 2008. Tata Docomo released a stream of commercials featuring its brand ambassador Ranbir Kapoor as a stand-up comedian. Tata Docomo has always managed to change the rules of the game since its inception starting with the ‘per second’ billing when all other operators were charging ‘per minute’. While the ‘per second’ billing structure in reality does little to reduce the bill, it definitely created enough impact to push other operators to change…

Castrol CRB Turbo – Simple yet effective?

Posted on June 13, 2011 by Ajit Vishwanath Posted in brand activation, brand evolution, camaign creativity, good positioning, niche-market | Comments Off

Archived; click post to view.
Excerpt: Castrol CRB Turbo oil which is targeted at truck drivers has always managed to comeCastrol CRB Turbo oilup fresh ways of promoting the idea – Your engine needs Castrol! This time around with their television commercial they present the product in a simplistic style. Given the target audience and the fact that the same message needs to be communicated, the commercial hits the ‘nail on the head’. The commercial not only promotes the brand successfully, but promotes the idea that engine oil should be changed annually. Given the apathy towards vehicle maintenance especially in the bigger vehicles, the advertisement drives home…

« Previous   1 2 3 4 5 6 7 8 9 10  

Powered by Greenlemon