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Excerpt: Suzlon’s latest campaign, P.A.L.S. – Pure Air Lovers Society, aims to bring the ‘environmentally-conscious’ together. Although the campaign is titled around air, it extends to planting trees, re-cycling plastic waste and reducing vehicular emissions encapsulating most environmental concerns individuals have. With corporates and individuals becoming increasingly concerned about their carbon footprint, the initiative ‘knocks the right doors’ at the right time. In India recently, supermarkets have been mandated to charge customers for plastic carry bags in a bid to discourage rampant use. Regular emission testing for vehicles is law too.  With unrestrained urbanisation reducing precious lung spaces, the initiative pledges to plant one…