Four things marketers can learn from Angry Birds!


Angry birds – the game that ‘turned tables’ on the way we knew computer gaming before it. Other than creating a created a splash among casual gamers and inciting Read more

I don’t just shop. I FlipKart it! Have you seen this campaign yet?


Few brands manage to create path-breaking campaigns. FlipKart is right on top of that list today. FlipKart caught my attention when they launched their first campaign (reviewed here) by Read more

Cadbury’s new ad falls short to the brand


I have always admired Cadbury’s ad campaigns. Remember the one with the ad with the jingle Kuch Khaas  hai, zindagi mein (there is something special in life)? Yes, the Read more

Airtel gives a chance to train with Man Utd


Airtel has launched its latest campaign – ‘Rising Stars’ which gives 12 children under 16 years to train with Man Utd at the Carrington training ground, Manchester. The selection Read more

Blame Fastrack & Move on!


That is exactly what Fastrack wants you to do. Their latest campaign encourages the young & reckless to push boundaries, break rules and then, blame Fastrack! The campaign debuts Read more

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campaign creativity

I don’t just shop. I FlipKart it! Have you seen this campaign yet?

Posted on September 4, 2012 by Ajit Vishwanath Posted in brand activation, brand analysis, campaign creativity, internet marketing, market potential, market trends, new market sector | 1 Comment

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Excerpt: Few brands manage to create path-breaking campaigns. FlipKart is right on top of that list today. FlipKart caught my attention when they launched their first campaign (reviewed here) by getting people to start shopping online. India has yet to take to online shopping with open arms. The habit of using credit cards made people flinch then and still does. Nudging this bunch with the option of ‘pay on delivery’ was a sure shot way to clear all stumble blocks in getting people to click and shop. Screenshot of the Mr. Forgetful ad. Click to watch it They gained…

Blame Fastrack & Move on!

Posted on June 23, 2012 by Ajit Vishwanath Posted in brand activation, brand analysis, brand evolution, campaign creativity, mass-market, retail marketing | Comments Off

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Excerpt: That is exactly what Fastrack wants you to do. Their latest campaign encourages the young & reckless to push boundaries, break rules and then, blame Fastrack! The campaign debuts with the ‘Blame Fastrack’ mantra video and this catches the viewer’s attention. Their new summer bags and watches ad campaigns follow ‘close on the heels’. Both the commercials flaunt the new brand attitude and bring in the product focus cleverly. The bigger challenge for the brand is to keep the sifting audience hooked. On the flip side, while the brand mantra is engaging, the commercials needs some work. For example, their watch…

‘Read today’s news today’ is First Post’s positioning

Posted on June 10, 2012 by Ajit Vishwanath Posted in brand activation, campaign creativity, market potential, mass-market, new market sector, newspapers marketing, product innovation | Comments Off

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Excerpt: First Post from Network 18 is all about delivering today’s news today. The TVC talks about how the planet suffers and the daily grind that the system goes through in delivering newspapers to our door-steps. The commercial also questions if this all worth it given the relevance of day old information that newspapers carry. Newspapers in the west are seeing a decline and may not see very many sunny days in the future. Arthur Sulzberger Jr., Chairman and Publisher of The New York Times, told the 2010 International Newsroom Summit in London that “We will stop printing the New York…

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