Four things marketers can learn from Angry Birds!


Angry birds – the game that ‘turned tables’ on the way we knew computer gaming before it. Other than creating a created a splash among casual gamers and inciting Read more

I don’t just shop. I FlipKart it! Have you seen this campaign yet?


Few brands manage to create path-breaking campaigns. FlipKart is right on top of that list today. FlipKart caught my attention when they launched their first campaign (reviewed here) by Read more

Cadbury’s new ad falls short to the brand


I have always admired Cadbury’s ad campaigns. Remember the one with the ad with the jingle Kuch Khaas  hai, zindagi mein (there is something special in life)? Yes, the Read more

Airtel gives a chance to train with Man Utd


Airtel has launched its latest campaign – ‘Rising Stars’ which gives 12 children under 16 years to train with Man Utd at the Carrington training ground, Manchester. The selection Read more

Blame Fastrack & Move on!


That is exactly what Fastrack wants you to do. Their latest campaign encourages the young & reckless to push boundaries, break rules and then, blame Fastrack! The campaign debuts Read more

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camaign creativity

Coca Cola believes in a happier tomorrow – Branding at its best!

Posted on December 30, 2011 by Ajit Vishwanath Posted in brand activation, brand evolution, camaign creativity, fmcg marketing, good positioning, mass-market | 1 Comment

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Excerpt: While most marketing campaigns revolve around product features, brand attributes or benefits to customers, Coca Cola has a marked difference in its campaign. The brand has truly evolved into one that now can simply leverage the equity it has developed in the market in the past few decades. The campaign brings forth the numerous good things that happen around people (to which most are oblivious) in stark contrast to the ‘not-so-good’ things in the world. The commercial itself has a cheerful tone which encapsulates the campaign mood – optimism & joy. Coca Cola seems to be trying to tap into…

Tata Capital Home Loans – Khul ke Jiyo, Aapke apne Ghar mein: Brand activation

Posted on November 14, 2011 by Ajit Vishwanath Posted in brand activation, camaign creativity, services marketing | Comments Off

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Excerpt: Tata Capital with their recently launched campaign takes afresh look at home loans. The campaign interestingly encourages the viewer tobuild a home (rather than buy their offering). Much part of the commercialkeeps viewer curiosity at bay through the cute little girl in the commercial. Thecampaign although creatively made is more apt to a real estate brand. It shouldinstead have focussed on product features and benefits. Home construction forthe ‘average Joe’ is more often than not a ‘hair-splitting’ experience. Unclearland records, corruption and non-transparent procedures already make a home buyer’sexperience harrowing. Add to that the busy schedule of the working-class and…

‘Wake-up’ to the Times of India: Brand activation

Posted on November 9, 2011 by Ajit Vishwanath Posted in brand activation, camaign creativity, good positioning, mass-market, newspapers marketing | 1 Comment

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Excerpt: Times of India (TOI) recently launched a close-to-directattack with their competition – The Hindu in the state of Tamil Nadu. The campaignurges readers to ‘wake-up’ to the fresh and vibrant TOI hinting slumber of the erstwhile– The Hindu. According to the Indian Readership Survey (IRS) 2010 The Hindu isthe third most widely read English newspaper in India (after the Times of Indiaand Hindustan Times) with a readership of 2.6 million. It has its largest baseof circulation in Southern India, especially in Kerala and Tamil Nadu. Tusslingwith the No. 3 player of India in its home-state, TOI has taken the ‘bull…

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