Four things marketers can learn from Angry Birds!

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Angry birds – the game that ‘turned tables’ on the way we knew computer gaming before it. Other than creating a created a splash among casual gamers and inciting Read more

I don’t just shop. I FlipKart it! Have you seen this campaign yet?


Few brands manage to create path-breaking campaigns. FlipKart is right on top of that list today. FlipKart caught my attention when they launched their first campaign (reviewed here) by Read more

Cadbury’s new ad falls short to the brand


I have always admired Cadbury’s ad campaigns. Remember the one with the ad with the jingle Kuch Khaas  hai, zindagi mein (there is something special in life)? Yes, the Read more

Airtel gives a chance to train with Man Utd


Airtel has launched its latest campaign – ‘Rising Stars’ which gives 12 children under 16 years to train with Man Utd at the Carrington training ground, Manchester. The selection Read more

Blame Fastrack & Move on!


That is exactly what Fastrack wants you to do. Their latest campaign encourages the young & reckless to push boundaries, break rules and then, blame Fastrack! The campaign debuts Read more

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aggressive marketing

How can banks become better marketers?

Posted on February 24, 2012 by Ajit Vishwanath Posted in aggressive marketing, market trends, mass-market, mundane strategy, services marketing | 3 Comments

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Excerpt: With the Indian economy picking up after fears of a second recession have appeased, there is a general upbeat in the market. In light of this, banks seem to have loosened their purse strings and are going ‘gung-ho’ in their marketing spends. Banks such as Kotak Mahindra, Union Bank of India, HDFC, IndusInd and now Axis are going all out in their bid to grab the consumer’s attention. Kotak Mahindra last activated a diverse campaign – ‘Money ka Matlab’ (the meaning of money) showcasing how money means different things to different people. The campaign (reviewed here) was largely a branding…

Airtel’s says hold close to friends – you need them all!

Posted on January 28, 2012 by Ajit Vishwanath Posted in aggressive marketing, brand activation, brand analysis, brand evolution, campaign creativity, customer engagement, market trends, marketing idea, mass-market, telecom marketing | Comments Off

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Excerpt: Airtel activated a record number of ads simultaneously as part of its recent campaign. The last time I took count there were almost 20 of them (watch them here). Earlier to this, Airtel launched this campaign with the tagline – Har ek friend zaroori hota hai (Each friend is essential). While the ad jingle was a catchy number, I doubt if it added any significant value to the brand. This time around Airtel promotes the brand and VAS it offers more candidly in the ads (although the ad format bears an uncanny resemblance to the Vodafone VAS ads). The brand has…

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