Angry birds – the game that ‘turned tables’ on the way we knew computer gaming before it. Other than creating a created a splash among casual gamers and inciting addiction among the serious ones it went on to become the next sensation after Facebook (at least by my own measure). The near sight is a nicely done up game that is cute and fun. But from a distance a marketer can see few lessons to learn. So here are four … →
Few brands manage to create path-breaking campaigns. FlipKart is right on top of that list today. FlipKart caught my attention when they launched their first campaign (reviewed here) by getting people to start shopping online. India has yet to take to online shopping with open arms. The habit of using credit cards made people flinch then and still does. Nudging this bunch with the option of ‘pay on delivery’ was a sure shot way to clear all stumble blocks in … →
I have always admired Cadbury’s ad campaigns. Remember the one with the ad with the jingle Kuch Khaas hai, zindagi mein (there is something special in life)? Yes, the one where the girl wallops from the stand onto the field dodging the security guards celebrating her boyfriend’s six on the cricket field. Even now when I play the ad on YouTube, someone invariably stands next to me to watch along and we end up humming the tune. That to me … →
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