Yearly Archives: 2012

Airtel gives a chance to train with Man Utd

Posted on July 15, 2012 by Ajit Vishwanath Posted in brand activation, brand association, customer engagement, experiential marketing, good positioning, market potential, market trends, mass-market, mobiles marketing, retail marketing, telecom marketing | Comments Off

Archived; click post to view.Excerpt: Airtel has launched its latest campaign – ‘Rising Stars’ which gives 12 children under 16 years to train with Man Utd at the Carrington training ground, Manchester. The selection involves multiple screening rounds to select the best from the talent pool who will be trying their luck to sport Red and live a footballer’s dream. Manchester is the ‘Mecca’ for every football fan and getting a chance to not only fly there but also train … →

Blame Fastrack & Move on!

Posted on June 23, 2012 by Ajit Vishwanath Posted in brand activation, brand analysis, brand evolution, campaign creativity, mass-market, retail marketing | Comments Off

Archived; click post to view.Excerpt: That is exactly what Fastrack wants you to do. Their latest campaign encourages the young & reckless to push boundaries, break rules and then, blame Fastrack! The campaign debuts with the ‘Blame Fastrack’ mantra video and this catches the viewer’s attention. Their new summer bags and watches ad campaigns follow ‘close on the heels’. Both the commercials flaunt the new brand attitude and bring in the product focus cleverly. The bigger challenge for the brand … →

‘Read today’s news today’ is First Post’s positioning

Posted on June 10, 2012 by Ajit Vishwanath Posted in brand activation, campaign creativity, market potential, mass-market, new market sector, newspapers marketing, product innovation | Comments Off

Archived; click post to view.Excerpt: First Post from Network 18 is all about delivering today’s news today. The TVC talks about how the planet suffers and the daily grind that the system goes through in delivering newspapers to our door-steps. The commercial also questions if this all worth it given the relevance of day old information that newspapers carry. Newspapers in the west are seeing a decline and may not see very many sunny days in the future. Arthur Sulzberger … →

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