Monthly Archives: May 2012

Chingles and the ‘Familee’ story

Posted on May 30, 2012 by Ajit Vishwanath Posted in brand activation, campaign creativity, fmcg marketing, good positioning, marketing idea, mass-market, product innovation, retail marketing | 3 Comments

Archived; click post to view.Excerpt: With the newly launched Pass Pass Chingles, the Rs.2200 crore worth Dharampal Satyapal (DS) group has now forayed into the Rs. 1,600 crore worth chewing gum market (According to a report here). The DS group already has FMCG brands such as Catch (salt and spices, natural spring water and beverages), Rajnigandha and Pass Pass which now has become the leading mouth freshener brand. With the addition of Chingles, the product is set to capture a … →

Amitabh Bachchan brings out the colours of Gujarat

Posted on May 21, 2012 by Ajit Vishwanath Posted in brand activation, campaign creativity, celebrity endorsement, customer engagement, market potential, market trends, mass-market, services marketing | Comments Off

Archived; click post to view.Excerpt: According to a Wiki article here, Tourism in India is the largest service industry, with a contribution of 6.23% to the national GDP and 8.78% of the total employment in India. Kerala, Tamil Nadu, Delhi, Uttar Pradesh and Rajasthan are the top five states to receive inbound tourists. Not wanting to fall behind, a few weeks back Chhattisgarh tourism launched their ad campaign (watch here) promoting the state to be a land full of surprises. … →

Amul promotes Olympics, milk-style!

Posted on May 13, 2012 by Ajit Vishwanath Posted in brand analysis, brand association, brand sponsorship, campaign creativity, fmcg marketing, good positioning, market potential, market trends, marketing idea, mass-market, product innovation, retail marketing | Comments Off

Archived; click post to view.Excerpt: Amul, the flagship brand of Gujarat Cooperative Milk Marketing Federation (GCMMF), India’s largest food products marketing organisation was started in 1946. Its inception is a testimony of rebellion against exploitation of farmers and how milk farmers in Gujarat united to show resilience and started the white revolution. According to a Wiki article here, The impact was so forceful that it motivated notable Indian film-maker Shyam Benegal to base his film Manthan (1976) on it. Amul … →

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