Monthly Archives: March 2012

Star Plus shows what life without the wife is!

Posted on by Ajit Vishwanath Posted in good positioning, market potential, marketing idea, mass-market, television shows | Comments Off

Archived; click post to view.Excerpt: The new reality show on Star Plus – Wife bina life (Life without the wife) inspired from the CBS show – The week the women went is all about the husband managing house when the wife takes off on a sponsored vacation. While the CBS show ran in 2007 the Indian version debuted this year. The television commercials gave good teaser to the show while keeping the general mood around the show humorous. The show …

Pepsi changes the game (from madness to coolness)

Posted on by Ajit Vishwanath Posted in affiliate marketing, brand analysis, brand association, brand evolution, brand sponsorship, good positioning, market potential, market trends | 11 Comments

Archived; click post to view.Excerpt: Indian cricket has seen better days, much better ones. With a dismal performance in the tri-series, the attention the Indian cricket team is garnering from all corners has been anything but positive.  The repercussions of poor performances have been felt in the most unlikely places. An ET article here says the Indian team’s performance significantly affects even the Indian stock market! With a record number of matches being played every year, match leagues being marketed aggressively …

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