Monthly Archives: September 2011

Vodafone – Drive into the big league: Brand analysis #39

Posted on September 30, 2011 by Ajit Vishwanath Posted in affiliate marketing, brand activation, camaign creativity, customer engagement, good positioning, mass-market, telecom marketing | Comments Off

Archived; click post to view.Excerpt: Vodafone recently launched a campaign and this time it is notpromoting an offering. Recognising the pride, thought and effort that goes intothe creation of a logo, the campaign offers viewers a chance to sport theircompany’s logo on a Vodafone McLaren Mercedes race car during the much awaitedGrand Prix to be held in the Buddh International Circuit near New Delhi, India.Much part of the commercial engages the viewer in the commercial before itdelivers a ‘power-punch’ of … →

Mountain Dew – Darr Ke Aage Jeet Hai (Beyond fear lies victory) – Brand analysis #38

Posted on September 29, 2011 by Ajit Vishwanath Posted in brand activation, celebrity endorsement, fmcg marketing, good positioning, Uncategorized | Comments Off

Archived; click post to view.Excerpt: Launched in 2003, Mountain Dew has evolved its brand imageand created in a niche in a market which has seen an onslaught of a slew ofaerated drinks in the last few years. With a distinct brand identity andeffective product positioning, Mountain Dew has translated its campaigns intosuccessful brand shout-outs garnering high brand recall for the drink. Thecompany had so far not signed on any celebrity brand ambassador and through situationalproduct positioning promoted it as ‘the … →

Dulux Paints – Apne Rang Chalkne Do (Bring out your colours): Brand analysis #37

Posted on September 25, 2011 by Ajit Vishwanath Posted in brand over-shadowed, celebrity endorsement, mass-market, retail marketing | Comments Off

Archived; click post to view.Excerpt: Dulux Paints from the AkzoNobel stable launched its latestcampaign and showcases the indulgence of people in home painting. The companyhas roped in popular Bollywood actors Shahid Kapoor and Boman Irani to promotethe brand. While the commercial attempts to raise the viewer interest by thecelebrity factor, it does little to add value to the brand. Much part of thecommercial tries to accommodate screen space for the two actors and entertainthe viewer while the brand and the … →

1 2 3   Next »

Powered by Greenlemon