Monthly Archives: August 2011

Titan Watches – Be more: Brand analysis #27

Posted on August 21, 2011 by Ajit Vishwanath Posted in brand activation, brand dilution, mundane strategy, retail marketing | Comments Off

Archived; click post to view.Excerpt: Titan Watches yet again re-launched the ‘Titan exchange offer’ through which one can exchange any old watch for a new Titan watch for 20% discount on the new watch. Titan has been launching this exchange offer (even with the same typeface logo) since a couple of years now (it was 25% earlier). While the activation adds prominence to the brand, the same ‘run on the mill’ offer might not hard-hit the intelligent customer. Indians have … →

Pizza Hut – Pizzas and much more: Brand analysis #26

Posted on August 18, 2011 by Ajit Vishwanath Posted in brand activation, brand evolution, mass-market | Comments Off

Archived; click post to view.Excerpt: Pizza Hut launched its latest campaign to promote their foray outside pizzas. With their main product offering (pizza) tagged to the brand, the company is trying to outgrow the product and become more than ‘just a pizza place’. With the curious Indian food connoisseur within most Indians, the regular restaurant goer asks the ubiquitousquestion– What’s new. In a bid to satisfy the ‘need for variety’ of most customers, cafes like Café Coffee Day and Barista … →

Epson – See beyond the usual: Brand analysis #25

Posted on August 15, 2011 by Ajit Vishwanath Posted in brand activation, camaign creativity, good positioning, mass-market, product innovation | 1 Comment

Archived; click post to view.Excerpt: Launched in India in 2000, Epson India is an affiliate of Seiko Epson Corporation, Japan. The company has evolved greatly since starting out as watchmakers over 60 years ago. Their latest campaign comes after being quiet for over a year and a half. India’s printer, copier and MFP (Multi-functional printer) market estimated at $500 million is growing at 12-15% annually. HP remains the leader with a market share of 55.7%, while Canon follows with 24.6%. … →

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