Archived; click post to view.Excerpt: Nissan has brought out its latest campaign featuring its small car offering – Micra. The car is clearly targeted at city-road users and with an increasing number of congested roads in Indian cities; the company rightly positions the product as an ‘easily driven’ car. Although the company has signed on Bollywood actor Ranbir Kapoor as brand ambassador, the brand does not gain significant value through him. Even the website makes a desperate attempt to showcase … →
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