Monthly Archives: August 2011

Nissan Micra – Drive simpler, live better: Brand analysis #30

Posted on by Ajit Vishwanath Posted in automotive marketing, brand activation, brand dilution, brand-celebrity mismatch | 1 Comment

Archived; click post to view.Excerpt: Nissan has brought out its latest campaign featuring its small car offering – Micra. The car is clearly targeted at city-road users and with an increasing number of congested roads in Indian cities; the company rightly positions the product as an ‘easily driven’ car. Although the company has signed on Bollywood actor Ranbir Kapoor as brand ambassador, the brand does not gain significant value through him. Even the website makes a desperate attempt to showcase …

Asian paints – Happy Painting: Brand analysis #28

Posted on by Ajit Vishwanath Posted in brand activation, brand evolution, customer engagement, experiential marketing, mass-market, retail marketing | Comments Off

Archived; click post to view.Excerpt: Asian paints’ latest campaign (which follows their last campaign’s theme) takes home painting closer to the customer. Indians still employ professionals to paint their homes and more often than not rely on their choice and guidance. In 2000, Asian paints launched ‘Home Solutions’ in a forward-integration bid by offering services of professional painters for painting homes. With a growing number of homes, increasing awareness and need for variety, Asian paints’ latest campaign attempts to take …

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